Most widget types are pre-styled, according to your themes, so it's very quick and easy to add them to your pages and shows, and you can then set any additional display options at that point.
Change at the source - update everywhere
Once created, the same widget can be used as many times as needed, across the various different platforms. This reusable quality makes building up your sites, shows, etc even easier, as you won't need to recreate these items every time you want to use them.
This also means that you only need to update the data once, at the source, and these changes will instantly be reflected in any live widgets.
Some widget types display content from the Control Panel or other Communico modules. This includes Events and Reserve widgets, as well as Location widgets, as all your branch information is stored in the Control Panel.
Other widgets display feeds from external sources. This includes Recommended Reads from your ILS, as well as Facebook, Twitter, and RSS feeds.
Build your own
Or you can create your own content within pre-styled widgets - Forms, Buttons, Bookmarks for useful sites, or you can create an HTML widget that you code yourself.